Color Design & Technology A Multidisciplinary Approach to Colour Part 3
Keywords:Color, Design, Technology, Master
Color is a fascinating theme that involves many disciplines like physics, chemistry, optics, psychology, anthropology and sociology, together with colorimetry, computer science, design and many others. Color is related with the visual sensation and perception and has an impact on the cognitive and emotional nature of every human being. We are surrounded by colors, at home, in the cities, at the supermarkets. Despite this, the education of professionals in this field, remains very complex but necessary task.
Since 2014, Associazione Italiana Colore - Gruppo del Colore, the Italian Color Association with Poli.DESIGN (Politecnico di Milano) and Università degli Studi di Milano, have cooperated to held (in English) the initial four editions of the Master in Color Design and Technology.
As far as we know, nowadays, this Master is the only international, multidisciplinary, theoretical and practical course aiming at training color specialists and technicians, providing them skills for acquisition, measurement, and management of color in many application areas. Main strength of the Master is its strong correlation between theoretical lectures and practical lessons, which allow a rapid learning and the development of professional skills.
So far, the Master has been attended by many students from all over the world like e.g., Australia, Austria, Brazil, Colombia, Finland, India, Italy, Japan, Lebanon, Spain, Portugal, Russia and many others. The multicultural environment in which the students are involved enriches them and allowed the development of a positive discussion about color culture, naming and uses across different nations.
The main purpose of this book is to present the major part of teachers and subjects of the Master, as well as to foster the discussion about the many different possible ways of teaching and educating on the complex topic of color.
This book is divided in three Volumes, each one of them focused on specific issues about color theories, management, applications and design. In this book, as in the Master, color will not be described as simple attribute of an object, but as technical means of expression, at the base of perception and interaction with reality.
Capitolo 1 Il colore come simbolo indicatore di emozioni: esplorare la personalità mediante il Test cromatico di Max Luscher
Capitolo 2 Color urban design: temi, strumenti, tecniche, normativa di riferimento
Capitolo 3 La colorazione come rituale di bellezza
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